So you’ve begun your journey to start up a blog. You’ve worked out your business plan, you’ve started creating a website and you’re getting excited. You start to tell people and they ask you the big question ‘What’s your niche?’. Hold on, whats this? You were meant to pick a what now? If you’re anything like me this is where you start to panic mildly. I just wanted to write, I didn’t think I would have to prescribe to a specific topic! It can feel like your being restricted when you where feeling so creative before that.
What Is a Niche?
So, first things first, what exactly is a niche? When used in blogging terms, Google defines it as the following:
“denoting or relating to products, services, or interests that appeal to a small, specialised section of the population.”
Basically, you are trying to work out what type of content you are going to be uploading. This might be easy for some of you, you have a specific passion such as craft, mental health, or pet care. The rest of you are probably more like me and wanted to post about a variety of things. These topics didn’t appear to fall into a clear niche.
This is where I advise you to use the skill that brought you to blogging in the first place – be creative! Just because your blog doesn’t fall into the predetermined niches found online, doesn’t mean you can’t make your own one up!
Why do you need a niche?
To cut a very long story short, you need to know what sort of audience you are aiming your blog at, which in turn will help you when you are trying to promote your content. Niches can have a wide audience or a very narrow one, depending on what it is.
Wider audience can be harder to target, and engagement can be minimal. This may be because there are already hundreds of other blogs that cover your niche. Ideally, try and aim for a niche with a narrow audience. This will be of great advantage to you as there will probably be limited numbers of websites that cover this topic and therefore your website is more likely to come up on searches.
Examples of niches with wide audiences could be:
- Weight loss/ fitness
If you want to write about one of these topics, try focusing on one aspect of it. This will help you narrow your target audience.
Pick something you are passionate about!
Reptile care might have a narrow target audience, but if your not passionate about it, you are quickly going to run out of inspiration. Content will dwindle and readers will be able to tell you don’t really care about the topic.
Some bloggers will choose to blog about a couple of different niches until they find the one they are most passionate about. This is absolutely fine, and you may find that the stats for your different niches might help you decide which one you take on further.
Some people also adjust their niche according to what stage of their life they are in. Think of Louise Pentland, she used to blog about fashion and beauty, but since becoming a Mother she has evolved her niche into a parenting one. This leads me nicely onto my next point….
Blog about something you actually know about!
Your readers will know if you’re bulls***ing! They have probably read quite a few blogs similar to yours and if you are not well researched on your niche/topic then they will call you out on it! There is nothing more embarrassing than a load of comments at the bottom of your latest blog post stating that it’s a pile of rubbish.
If there is something you don’t feel like you can’t discuss confidently – DO YOUR RESEARCH! We live in a time where the worlds knowledge is at our fingertips, there’s no excuse! If there is limited resources on your niche, maybe think about choosing another one!
Use Keyword Research
This may be the thing that makes the final decision for you. Make a list of all the keywords which would be relevant to your niche and use a keyword tool to work out how popular they are and how well you would rank with these words. There are loads of plugins you can install onto your blog to find this out. A personal favourite of mine is Squirrly, but have a look around and find one that suits you.
Mind Mapping – How I Found My Niche
I love a mind map! So useful for a variety of reasons. On my YouTube channel I talk about mind mapping for stress, but it’s equally good for finding your niche.
Starting with the name of your blog in the middle, write down all the different topics you want to talk about on your blog. Look and see if any of them fall into the same categories and try and group them together. Take time on it, come back to it an hour after you think you have finished and see if you can add more or group it differently.
Through this technique I found out that there were two main themes to my blog content – Mindfulness and lifestyle. So that was my blog niche – Mindful Lifestyle.
So there you have it, hopefully by the time you have done this you will have a fantastic niche which you are passionate about and will have the crowds flocking to your blog! Good luck!
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