One thing you can guarantee about blogging is there are A LOT of strange technical blogging terms and abbreviations! Most people come into blogging without any technical background and are baffled when they come across these technical blogging terms such as SEO, DA, and Analytics.
Panic not! I’m here to give you a ‘Blogger Beginner’s Guide’ to the top three most important technical blogging terms you need to get to know. And why! I should stress there are LOADS more than this, but these are the ones you are going to want to get to know about first. These are the ones which are going to help your blog really get off the ground.
How your blog gets found is with good Search Engine Optimization, or SEO
Also known as Search Engine Optimisation – this is what is going to make your website show up when people search for it.
The thing is, how will people no to search for you if they don’t know you exist? Well, when you write blog posts, you will use certain words and terms. Then, when someone types in those keywords, up pops your website!
Don’t worry, you haven’t got to memorize loads of different code or anything! There are lovely little plugins you can install on your website that will guide you through the process as you write posts and make new pages.
Probably the most popular one is Yoast. It comes as standard on most WordPress websites. However, that doesn’t mean you have to use this one. Have a try of a few until you find the one that suits you. I have a mixture of this one and one called Squirrly. The choice is yours.
After you have used it for a while, you will start to automatically write posts which are optimized. I still find it reassuring to know I have a little prompt at the bottom of the page, just in case though!
What influence your blog has compared to other blogs is rated by Domain Authority, or DA
In very basic terms, this is how much influence your website has. If you are looking to work with companies in the future, this is something you are going to want to concentrate on.
There are a couple of useful websites you can use to check your DA (I use THIS ONE). Most companies will be looking for a DA of 25+ or 40+. This is not easy to achieve so don’t expect to have anything near this straight away. Mine was 7 when I first looked!
To give you a bit of perspective, Amazon.com has a DA of 97.
There are many ways to improve your DA. The biggest things you need to work on are SEO, loading times and links to and from other websites. This is going to involve interacting with other bloggers. THIS IS WHY YOU HAVE TO BE NICE AND TALK TO OTHER BLOGGERS!
A good website to check the speed of your website is THIS ONE. There are also loads of plugins that will help you improve speed. I use SMARTCRAWL but again, have a look around and find one that suits you.
Analytics is the process of collecting and analyzing (scientific or technical) data.
Arguably, this is the most important to all scientific or technical process evaluation for improvement. As a blogger, you have a website (technical) and an audience (in which their buying, viewing and clicking through content) is a scientific behavior. Thankfully, Google Analytics is free, relatively easy to set up and to use to learn about your blog and your audience regularly. You should always be looking at your Blog’s Analytics to see how well your content is doing.
There is one main place to get the best, most accurate data; Google Analytics. I haven’t got enough time to teach you how to set it up in this article but click HERE for an excellent YouTube video on how to do this.
I would recommend you do this sooner rather than later. This will show you when people visit your sites, where from, how long they spend on your site, and which posts they are looking at. It shows you an awful lot more than that too, but this is the basics you’re going to want to know about.
Don’t be surprised if your numbers are very low, to begin with. This is perfectly normal. You will find the more you push your blog on social media and the more followers you get, the numbers will start to go up. THIS IS ANOTHER REASON TO TALK TO OTHER BLOGGERS!
It is good to use analytics to experiment and find out what works for you. Find out what time readers normally come to your site and make sure you post at those times. Also see what posts are visited the most so you can see what to focus on in the future.
You will also be able to see if someone has come to your site from another one, such as Facebook. This will help you work out where your audience hangs out the most.
Once you’ve got your head around these three things, you will probably notice your blog starts to see a lot more traffic. Whilst they are individual topics to master, they all directly affect each other so make sure you give them the time they deserve.
Most of all don’t be disappointed if numbers are low to begin with and it seems like no one is coming to your site. EVERYBODY starts this way. It is only through mastering these three topics (and creating good content!) that sites start to grow. Keep going and you too can succeed!
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