Keyword Research – It sounds like something you might have done for a school project right?! Well although you won’t be graded, the harder you work on it the better your blog and your content will perform. Why is keyword research important to blogs?
In this article, I’ll be answering the three main questions you are probably asking about Keyword Research:
* So what is it?
* Why bother?
* How do you do it?
So let’s start at the beginning.
What IS Keyword Research?
In a nutshell, it’s working out all the different variations which someone might type into a search engine in order to find your content. It’s actually a lot easier than it sounds and can take minutes to do. You can then type these keywords into your SEO for your post, page or blog. I also find it useful to do this to come up with ideas for content to make when I am having Writer’s Block!
Why is Keyword Research so important?
When you write a blog post, how do you know people are going to find it? They type words into Google or another search engine and up pops your post? Sure, but what about the other thousands of posts on the same subject? How do you stand out from them? The aim is to be able to make your post pop up no matter what variation of words the reader types in. By exploring all the variations of keywords your readers might use, you increase the chances of your content being found.
How do you Research Keywords?
First of all, think about the topics you write about on your blog. Write down all the keywords you can think of which are relevant to your content (or any content you might want to write in the future).
It is important to note at this point that when we say keywords, we are also included keyPHRASES in this. Think about the sorts of sentences you might expect someone to type into a search engine which would relate to your content.
Then comes the research. Homework!
The simplest way to find out what sort of keywords your audience might be typing into google is to -hey- Google it! You know when you start typing into the search bar on Google it starts predicting what you might be asking? Well, you can use this to your advantage. Simply start typing in the topic of your post or blog and see what Google starts to come up with. This is without a doubt the best place to start. Don’t forget to also look at the suggested search terms at the bottom of the results page on Google, this may also come up with some keywords you hadn’t considered.
Once you’ve done this, you can go on to start using other systems, such as Google Keyword Planner or Moz. Both of these are great but will involve you paying, which is not so necessary when you are just starting out.
The final step is to KEEP THIS LIST!
You can add to this from time to time when you repeat the process, but you don’t want to have to do this whole process for each individual post. There are lots of templates online which you can download, or simply just keep them in a spreadsheet.
So now guys, get yourself on Google and have a look at your keywords, let us know if the comments how you get on. I bet there’s some which you hadn’t thought of!