Having an email list and newsletter for your blog to send to your audience is one of the most important things that is needed if you want to grow your blog. Growing your email list takes a lot of time and effort. Starting one can be daunting and terrifying. It doesn’t have to be scary! It can be quite simple once you know the steps you need to take and reasons why you need a newsletter.
Why do you need an email list and newsletter for your blog?
I can not reiterate this enough. Your email list is your money maker. These people have signed up to your blog to hear from YOU! They enjoy your work and want to see or read more. Your email subscribers trust you and will more than likely buy from you once you’ve created that trust and relationship.
Are you planning on creating courses for people to buy as a way of monetizing? Then you need an audience who trust you aka your subscribers. An email subscriber is way more likely to buy a product, click on an affiliate link and buy something you are offering them rather than a person who has just come across your blog while browsing on the internet.
I personally use MailChimp for my own blog and have been using it since I started. It’s very easy to use. You can create automated emails that send emails to your subscribers to notify them when you have posted a new blog post, creating welcome emails to your brand new subscribers, you can create a monthly newsletter informing your subscribers on what you have been up to during the month.
Another email automation piece of software that we have been using to create the Blog Buddy Program Newsletter. I’m still learning with this one as it’s different from MailChimp. They have great options for managing your list, sending automated email series and great free options to get started!
This software I have no idea about but I have seen a ton of bloggers using it and it seems to be working well for them.
Creating A Valuable Newsletter for Your Blog
A newsletter is how you can keep in touch with your audience and let them know what has been going on. I personally send out a newsletter out to my subscribers once a month to let them know what has been happening in the last month and any special announcements that there may be. In my newsletter, I provide links to my most popular posts of the month, any YouTube videos I created and the links of guest posts I have written for other talented bloggers and their blog.
I am now beginning to change up the way I send emails out to my subscribers! I will be offering freebies, advice, interviews with other bloggers and so much more! This is to try to boost my engagement and build a relationship with my subscribers.
- Keep it clean and organized
- Keep consistent with your brand. Use the fonts, colors, your logo etc in your newsletter so your audience can tell it’s you right away.
- Make sure high-quality images are included to break up all the writing in the newsletter.
- Use subheadings
- Add your personality into the emails
- Make sure you have a footer
- Be genuine
- Make your titles and subject line eye-catching and unique so it stands out when people are flicking through their emails. Emojis really help with this!
[tds_council]Tip: After sending your emails out make sure you keep your eyes on analytics to see what your audience likes or don’t likes.[/tds_council]
Related Post by Anne | What Your Blog Website Needs To Attract People
Let your audience know about any announcements for example giveaways.
Create several freebies as lead magnets to help give your views a reason to become subscribers. It provides them with immediate value and if you continue to offer freebies even after they subscribe, this will help them stay a subscriber on your email list.
Freebies can include free PDF documents, tips and tricks worksheets, checklists, etc.
Are you planning an event and want to invite your email list? Pop it in your newsletter.
Create infographics to teach your audience about something that they need help with. You can do this with Canva for free!
So there are some reasons why an email list is very important for your blog especially when you want to move your blog from a hobby to a business. Start working on building your email list today. The sooner the better!
[tds_info]This post contains affiliate links for SendInBlue, our beloved email service! [/tds_info]
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Have you started your newsletter, yet? Comment below
If so, how confident are you now that you’ve started? If not, what holds you back?